Responsabilidade Social Empresarial

Corporate Citizenship in The World Economy 

What is the UN Global Compact? 

Never before in history has there been a greater alignment between the objectives of the international community and those of the business world. Common goals, such as building markets, combating corruption, safeguarding the environment and ensuring social inclusion, have resulted in unprecedented partnerships and openness between business, governments, civil society, labour and the United Nations. 

Launched in July 2000, the UN Global Compact is a both a policy platform and a practical framework for companies that are committed to sustainability and responsible business practices. As a leadership initiative endorsed by chief executives, it seeks to align business operations and strategies everywhere with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. 

Through a wide spectrum of specialized workstreams, management tools, resources, and topical programs, the UN Global Compact aims to advance two complementary objectives: 

• Mainstream the ten principles in business activities around the world 
• Catalyze actions in support of broader UN goals, including the Millennium Development Goals (MDGs) 

By doing so, business, as the primary agent driving globalization, can help ensure that markets, commerce, technology and finance advance in ways that benefit economies and societies everywhere and contribute to a more sustainable and inclusive global economy. 

The UN Global Compact is not a regulatory instrument, but rather a voluntary initiative that relies on public accountability, transparency and disclosure 
to complement regulation and to provide a space for innovation. 

Why Companies Participate 

The UN Global Compact seeks to combine the best properties of the UN, such as moral authority and convening power, with the private sector’s solution-finding strengths and resources, and the expertise and capacities of other key stakeholders. The initiative is global and local; private and public; voluntary, yet accountable. 

Participation in the UN Global Compact offers a wide array of practical benefits: 

• Adopting an established and globally recognized policy framework for the development, implementation, and disclosure of environmental, social, and governance policies and practices. 
• Sharing best and emerging practices to advance practical solutions and strategies to common challenges. 
• Advancing sustainability solutions in partnership with a range of stakeholders, including UN agencies, governments, civil society, labour, and 
other non-business interests. 
• Linking business units and subsidiaries across the value chain with the UN Global Compact’s Local Networks around the world – many of these in developing and emerging markets. 
• Accessing the United Nations’ extensive knowledge of and experience with sustainability and development issues. 
• Utilizing UN Global Compact management tools and resources, and the opportunity to engage in specialized workstreams in the environmental, 
social and governance realms. 



“We need business to give practical meaning and reach to the values and principles that connect cultures and people everywhere.” 
— Ban Ki-moon, Secretary-General of the United Nations Participation in the UN Global Compact 

The Corporate Commitment 

The UN Global Compact is a leadership initiative, requiring a commitment signed by the company’s chief executive, and, where applicable, endorsed by the highest-level governance body of the organization. In the context of this 
commitment, any company joining the initiative is expected to: 

• Make the UN Global Compact and its principles an integral part of business strategy, day-to-day operations, and organizational culture; 
• Incorporate the UN Global Compact and its principles in the decision-making processes of the highest-level governance body (i.e. board); 
• Engage in partnerships to advance broader development objectives (such as the Millennium Development Goals); 
• Integrate in its annual report (or in a similar public document, such as a sustainability report) a description of the ways in which it implements 
the principles and supports broader development objectives (also known as the 
Communication on Progress); and 
• Advance the UN Global Compact and the case for responsible business practices through advocacy and active outreach to peers, partners, clients, consumers and the public at large. 

How do you join the UN Global Compact? 

To participate in the Global Compact, a company: 

• Sends a letter signed by the chief executive (and, where possible, endorsed by the board) to the Secretary-General of the United Nations, expressing support for the Global Compact and its principles (mailing address: United Nations, 
New York, NY 10017; fax: +1(212) 963-1207). 
• Completes the online registration form on the Global Compact website (www.unglobalcompact.org) and uploads a digital copy of the chief executive’s letter of commitment. 

Financial Contributions 

In addition to these actions, participating companies are asked, upon endorsement, to make an annual financial contribution to help support the work of the UN Global Compact. The general contribution levels are set as follows: 

• For companies with annual sales/revenues of USD 1 billion or more, the suggested annual contribution is USD 10,000; 
• For companies with annual sales/revenues between USD 250 million and US $1 billion, the suggested annual contribution is US $5000; 
• For companies with annual sales/revenues of less than USD 250 million, the suggested annual contribution is USD 500. 

Further sponsorship opportunities are available for events and specialized work 
streams. 

The Foundation for the UN Global Compact serves as the financial intermediary for all contributions (www.globalcompactfoundation.org). 



Maximizing Engagement in the UN Global Compact 

The UN Global Compact offers numerous platforms for action and innovation for 
participants to demonstrate leadership on critical issues and advance the ten principles. 

Global Compact Local Networks: 

Local Networks in over 80 countries perform increasingly important roles in rooting the UN Global Compact within different national and cultural contexts. As self-governed multi-stakeholder bodies led by business, they support 
companies in their efforts in implementing the Global Compact (both local firms and subsidiaries of foreign corporations), while also creating opportunities for further engagement and collective action. They also play a key role in facilitating participants’ Communications on Progress and safeguarding the overall integrity and brand of the Global Compact. For more information on 
local engagement opportunities, visit the Global Compact website. 

Dialogues and Learning: A culture of dialogue and learning is crucial to continuous performance improvement. From its inception, the Global Compact has fostered and promoted dialogue between business and other stakeholders around critical challenges, covering a diverse range of sustainability issues. These working symposia and policy dialogues take place at the global, regional and local levels, and further information on issues and events is available on 
the Global Compact website. 

Specialized Workstreams: The corporate responsibility movement has evolved significantly, triggering a need to place stronger focus on key issue areas driving the global agenda. The UN Global Compact has responded to theses trends 
by launching several specialized workstreams on critical issues such as climate change (Caring for Climate), water (The CEO Water Mandate), management education (The Principles for Responsible Management Education), or responsible investment (The Principles for Responsible Investment). 
These programs offer UN Global Compact participants additional engagement opportunities, aiming to advance both practical solutions and sensible public policy development. 

Partnership Projects: The UN Global Compact asks its participants to seek partnerships in support of broader UN goals, such as the Millennium Development Goals. The basic concept of partnerships is simple and straightforward – to identify common ground between the private and the public sectors, and to combine their resources, skills and expertise to improve results. 
As the primary entry point of business to the United Nations System, the Global Compact is uniquely positioned to channel the capacities and resources of its participants and other stakeholders. 
Partnerships focus on the many areas where private actors and public institutions can engage in win-win relationships, such as poverty reduction, health, education and community development. 

The Ten Principles of the United Nations Global Compact 

The UN Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment, and anti-corruption: 

1. Businesses should support and respect the protection of internationally proclaimed human rights;
2. make sure that they are not complicit in human rights abuses.

3. Businesses should uphold the freedom of association;

4. the effective recognition of the right to collective bargaining and the elimination of all forms of forced and compulsory labour;

5. the effective abolition of child labour; 

6.the elimination of discrimination in respect of employment and occupation.

7. Businesses are asked to support a precautionary approach to
environmental challenges;

8. undertake initiatives to promote greater environmental

responsibility; 

9. encourage the development and diffusion ofenvironmentally friendly technologies

10. Businesses should work against corruption in all its forms,
including extortion and bribery.

ISO 26000

ISO and Social Responsibility

• ISO has launched the development of the future ISO 26000 standard providing voluntary guidance on Social Responsibility (SR).

• ISO 26000 will be for organizations of all types in both public and private sectors, in developed and developing countries.

• ISO 26000 will add value to existing SR work by :

– developing an international consensus on what SR means and the SR issues that organizations need to address, 

– providing guidelines on translating principles into effective actions, and 

– distilling the best practice that has already evolved and disseminating it worldwide for the good of the international community. 

ISO and Social Responsibility, 2006

ISO 26000 will add value to existing initiatives for Social Responsibility by providing harmonized, globally relevant guidance based on international consensus among expert representatives of the main stakeholder groups and so encourage the implementation of best practice in Social Responsibility worldwide.

What is ISO 26000 ?

ISO 26000 is the designation of the future International Standard giving guidance on Social Responsibility (SR). It is intended for use by organizations 
of all types, in both public and private sectors, in developed and developing countries. It will assist them in their efforts to operate in the socially responsible manner that society increasingly demands. 

ISO 26000 contains guidelines, not requirements, and therefore will not be for use as a certification standard like ISO 9001:2000 and ISO 14001:2004.

Why is ISO 26000 important ?

Sustainable business for organizations means not only providing products and services that satisfy the customer, and doing so without jeopardizing the environment, but also operating in a socially responsible manner. Pressure to do so comes from customers, consumers, governments, associations and the public at large. At the same time, far-sighted organizational leaders recognize that 
lasting success must be built on credible business practices and the prevention of such activities as fraudulent accounting and labour exploitation.

On the one hand, there has been a number of high-level declarations of principle related to SR and, on the other, there are many individual SR programmes and initiatives. The challenge is how to put the principles into practice and how to implement SR effectively and efficiently when even the understanding of what “ Social Responsibility ” means may vary from one programme to another.

ISO’s expertise is in developing harmonized international agreements based on double levels of consensus : among the principal categories of stakeholder, and among countries (ISO is a network of the national standards bodies of 156* countries). 

The future ISO 26000 will distil a globally relevant understanding of what Social Responsibility is and what organizations need to do to operate in a 
socially responsible way.

What will ISO 26000 contain ?
The detailed content of ISO 26000 will evolve throughout its development
process. However, its “ design specification ” has already been agreed upon and 
covers the following :

0 Introduction

1 Scope

2 Normative references

3 Terms and definitions

4 The SR context in which all organizations operate

5 SR principles relevant to organizations

6 Guidance on core SR subjects/issues

7 Guidance for organizations on implementing SR 

8 Guidance annexes

Bibliography

* At 1 April 2006

ISO and Social Responsibility, 2006

The guidance in ISO 26000 is intended to be clear and understandable, even to non-specialists, objective, and applicable to all types of organization, both business and governmental.

How will ISO 26000 relate to existing good work ?

The guidance in ISO 26000 will draw on best practice developed by existing public and private sector SR initiatives. It will be consistent with and 
complement relevant declarations and conventions by the United Nations and its constituents, notably the International Labour Organization (ILO), with whom ISO has established a Memorandum of Understanding to ensure consistency with ILO labour standards.

How did the ISO 26000 initiative come about ?

The need for ISO to work on an SR standard was first identified in 2001 by ISO/COPOLCO, Committee on consumer policy. In 2003, the multi-stakeholder 
ISO Ad Hoc Group on SR which had been set up by ISO’s Technical Management Board 
(TMB) completed an extensive overview of SR initiatives and issues worldwide. In 2004, ISO held an international, multi-stakeholder conference on whether or not it should launch SR work. The positive recommendation of this conference led to the establishment in late 2004 of the ISO Working Group on Social Responsibility (WG SR) to develop the future ISO 26000 standard.

Who is developing ISO 26000 ?

Fifty-four countries and 33 organizations with liaison status are participating in the WG SR under the joint leadership of the ISO members for Brazil (ABNT) and Sweden (SIS). The main stakeholder groups are represented : industry,government, 
labour, consumers, nongovernmental organizations, service, support, research and others, as well as a geographical and gender-based balance of participants.

When will ISO 26000 be ready ?

ISO 26000 is currently targeted for publication in late 2008.

What will ISO 26000 achieve ?

ISO 26000 will be a distillation of international expertise on Social Responsibility – what it means, what issues an organization needs to address in order to operate in a socially responsible manner, and what is best practice in implementing SR. ISO 26000 will be a powerful SR tool to assist organizations to 
move from good intentions to good actions.

© Grace Nielsen

MANPOWER - Mensagem do Presidente

Caro leitor, lanço-lhe o desafio de reflectir comigo durante 4.502 caracteres, como se pode conciliar, a cidadania e uma postura de responsabilidade social da empresa, com o exercício de uma actividade cujo “core business” é propor soluções de flexibilidade às empresas.
Em estilo de pré-avisos (facilitadores de leitura) passo a informar que:
· Sempre defendi que a observância das obrigações sociais e fiscais, não significa uma opção de Responsabilidade Social da empresa, mas simplesmente o cumprimento da Lei;
· A cidadania empresarial é a expressão da criatividade e da intervenção da empresa para o benefício dos cidadãos, do ambiente e das comunidades onde está inserida;
· A Responsabilidade Social da Empresa manifesta-se nos programas que desenvolve, para que a sua intervenção nas comunidades onde está implantada seja evidente, reconhecida por todos e geradora de sinergias de desenvolvimento e bem-estar;
· As empresas fazem-se com as pessoas que são o elemento essencial para a afirmação da marca, serviço ou produto.
Posto isto, vamos directamente ao assunto:
O negócio que é o Trabalho Temporário Organizado, só faz sentido se for exercido com rigor, profissionalismo e qualidade nos serviços prestados:
A montante, aos Trabalhadores: na criação de emprego, com a consequente consolidação de competências, com acções de formação e orientação profissional;
A jusante, às Empresas Utilizadoras, com soluções flexíveis, credíveis e sem riscos, que garantam a produtividade e o trabalho feito a horas, a um justo custo.
Na empresa a que presido, sistematizámos os nossos princípios em 1998.
(extractos da Declaração de Missão)
“…A qualidade da actividade depende das pessoas e por isso a Manpower elege a gestão dos seus Recursos Humanos, como factor primordial da sua actividade empresarial.
Em conjunto com os trabalhadores, a Manpower define os valores fundamentais que constituem as linhas mestras da sua cultura empresarial que se baseia:
na criatividade, na inovação, na ética profissional, no profissionalismo, no trabalho em equipa, na liderança participativa, na disciplina, na honestidade, na solidariedade, na actualização permanente, na utilização de novas tecnologias, na mobilidade, na flexibilidade e na polivalência de todos…”
(extractos do Código Deontológico)
“…A Manpower compromete-se a não fazer qualquer discriminação de idade, sexo, etnia, deficiência, filiação política ou crença religiosa, aos candidatos aos seus serviços de colocação e a não utilizar mão-de-obra infantil”.
Há cerca de dois anos, demos um salto qualitativo aprovando uma Carta de Responsabilidade Social que envolve todos os que trabalham na empresa, assim como uma carta de Valores guia.
VALORES GUIAS:
1. O trabalho é para todos
Todo o adulto, seja qual for a sua idade, género, raça, crença ou deficiência deve, com competências apropriadas, ter uma oportunidade de trabalho.
2. O trabalho é uma oportunidade para o desenvolvimento
Qualquer pessoa que trabalhe com a Manpower merece que lhe demonstrem e deve demonstrar, respeito pelo seu semelhante. Seja qual for a sua função e competências, deve ter a oportunidade de realizar plenamente as suas potencialidades ao longo da vida.
3. O trabalho é um serviço para clientes
Através do nosso espírito empreendedor e criativo, da nossa energia e determinação no servir, trabalhamos para ajudar os nossos clientes a atingirem os seus objectivos.
4. O trabalho abre relações amistosas
Cada um de nós na Manpower valoriza a franqueza e a honestidade na nossa política e conduta empresarial. Todas as pessoas que se comprometem connosco devem sentir-se confiantes, de que as suas necessidades e pontos de vista, são ouvidos e compreendidos por todos nós.
5. O trabalho quer dizer estabilidade de vida
A Manpower permite que a flexibilidade de cada um de nós se traduza em estabilidade de vida, enquanto exigência responsável dos nossos resultados individuais.
Na Manpower acreditamos que o trabalho dá um contributo essencial para o desenvolvimento, auto-estima, plenitude, companheirismo, recompensa e bem- estar de todas as pessoas.
O nosso programa de Responsabilidade Social é importante, porque nos permite expandir a nossa marca numa área, que para a Manpower, é uma realidade.
Não é só, a coisa “justa” para fazer, é um objectivo central para aumentar a nossa sustentável vantagem empresarial e dar-nos uma oportunidade para definirmos os nossos valores de um modo prático.
Desafio a que respondemos quotidianamente.

Carta enviada à administração da Petrobras

O movimento Nossa São Paulo, que reúne mais de 470 organizações, conseguiu junto ao Conar suspender a veiculação de dois anúncios publicitários da Petrobrás, por divulgarem a idéia falsa de que a estatal tem contribuído para a qualidade ambiental e o desenvolvimento sustentável do país.
O óleo diesel produzido pela estatal é um dos piores do mundo, diminuindo a qualidade de vida dos brasileiros. A proporção de enxofre é de 500 ppm/S e recomenda-se 50 ppm/S.
Responsabilidade social empresarial não é somente promover ações sociais, é necessário que se avalie os impactos que seus produtos irão produzir na vida da população, bem como no meio ambiente.
Por isso, as entidades que escreveram e assinaram esta carta, dirigiram-se às autoridades administrativas da Petrobrás a fim de que esta tome as providências necessárias, uma vez que está em jogo sua reputação e credibilidade mundial.

We Need a Clean Energy Bank

Dear President Obama: Do you want full transparency to ensure citizen oversight of fund allocation of our Economic stimulus billions? Do you want public-private partnerships to support innovation?

Citizens are the answer to fixing our economy and reducing our dependence on fossil fuels.

There are Americans that will never hold a rifle, but we Americans are ready to fight and work hard for our "Energy Independence". Give us not guns, but create financial markets so that we can invest in our homes and businesses. After 9/11, our country had an opportunity to call the American people to war against oil... not for oil.

Today, we have had enough finger pointing; Americans are ready to take responsibility for 9/11, climate change, high or low gas prices and world unrest. We no longer accept Washington, Wall Street or Detroit blaming others for their demise.

Shift to long-term thinking. Consider the legacy we leave our children. Thirty years from today, what will our children remember of what we did today? What will the history books say about you, about me? Wall Street bailout. Detroit bridge-loans. Job losses... Not exciting things to be remembered by.

Call on Americans to help, to innovate, to invest and to save. Make "Energy Independence," America's number one priority. Thirty years from now, I want my grandchildren to see those same solar panels still working that we installed during this first year of our "war against unsustainable living"! Put citizens and small business as "drivers" of our new economy... Not big business, not big oil and not big utilities.

From Democrats to Republicans, both parties have changed because of us, the voters. I call on you and Congress to create a Clean Energy Bank that will immediately replace purchases of fossil fuels with manufacturing, finance, engineering, installation and maintenance and repair jobs. A Clean Energy Bank can be created through the enactment of a combination of Senate bills S. 3233, the 21st Century Energy Technology Deployment Act authored by Senator Bingaman, and S. 2730, the Clean Energy Investment Bank Act of 2008 authored by Senator Domenici. These two bills were debated in the Senate during a Full Committee Hearing (SD-366) Tuesday, July 15, 2008, received bipartisan support and have been endorsed by the US Chamber of Commerce, Google.org and SEIA (Solar Energy Industry Association).

I believe you can turn this economic crisis into an extraordinary opportunity to achieve far-reaching benefits for our country. I wish my voice to be heard in strong support for you and Congress to combine rapidly S. 3233, the 21st Century Energy Technology Deployment Act, and S. 2730, the Clean Energy Investment Bank Act of 2008 and make the combined act a key component to upcoming legislation on the advancement of green technology.

The Senate bills I referred to above, S. 3233 and S. 2730, create a federal funding entity (Clean Energy Bank) whose purpose is to invest in renewable energy and energy efficiency technologies which can put people to work immediately — engineers, contractors, plumbers, electricians and solar installers to work in every community throughout America. Investments that can help ameliorate the financial crisis with real assets as collateral for the loans.

Loan guarantees, energy-efficiency mortgages and secondary market support for energy efficiency improvements, solar thermal applications and other similar technologies provide the greatest short and long-term societal benefit for our tax dollars. These "unsexy" improvements and technologies can be made more attractive by encouraging the aggregation of such projects for resale to a government-sponsored secondary market. A Clean Energy Bank will build sustainable financial markets that can eventually stand on their own and keep generations of Americans working.

Energy efficiency, solar thermal cooling/heating and solar hot water projects can make a meaningful contribution to our energy, environmental, economic or physical security but have difficulty accessing private sources of funding due to aggregation-related credit issues, unknown residual values, inadequate secondary markets for used equipment and/or certain regulatory risks.

States could participate in the federal funding entity (Clean Energy Bank) through Intergovernmental Agreements with risks sharing for the deployment of energy efficiency and solar thermal technologies.

I recently spoke at the second annual "Serve to Preserve Summit on Global Climate Change" in Miami hosted by Florida's Governor Charlie Crist. During my session titled "Going Green Makes Economic Sense," I proposed a US $1 billion dollar loan guarantee program to put solar thermal cooling, heating and hot water into Florida's government buildings. 

This US $1 billion dollar initiative translates into 200 to 300 solar thermal cooling projects ranging from $1 million to $10 million dollars each throughout the state of Florida. A single billion dollar investment in "solar cooling" shifts $4 billion dollar in fossil fuels purchases to create jobs directly in our local communities. Annual energy for cooling and ventilating commercial buildings and homes consume over 50% of all electricity produced in Florida

I am your foot soldier in our "war against unsustainable living."

With a back ground in accounting and finance, over 25 years of running my own small businesses and five years in startup mode for my solar thermal energy company, I present to you:

The Jorgensen Plan:

• Ask the American people to work hard and ‘pay the price' for "Energy Independence".
• Provide immediate emergency funding of $10 billion for a Clean Energy Bank (as identified in Senate bills S. 3233 and S. 2730)
• Provide loan guarantees for large and small energy efficiency and solar thermal projects.
• Create a government-sponsored secondary market to aggregate residential and commercial scale energy efficiency and solar thermal projects so that Americans can invest in our homes, businesses and communities.

Call Americans to work! To work harder for our "Energy Independence"! We don't need handouts, but jobs — jobs that are sustainable. We are willing to work hard, save and invest in our children's future. Our grandparents knew how to save and maybe we need to live a little more like they did.

Scott Jorgensen is President & CEO of Solarsa. His background is diverse and includes working for Price Waterhouse in New York City, trucking/logistics/warehousing in Charleston, South Carolina, commercial accounting software development and restaurant/franchising in Tampa Bay.  Jorgensen has operated his own businesses for the past twenty-five years and understands how rising and unpredictable energy costs impact a business and our Nation's economy. Jorgensen started Solarsa with a "vision" that our Nation's energy future must include on-site, distributed and renewable energy systems.  Solarsa provides reduced and predictable energy prices to customers for heating, cooling and hot water.

By Scott Jorgensen